Archive for July, 2011

Writing Better Copy, Part 2: Anatomy of a Successful Banner Ad

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Banner ads are a staple of online advertising, and have been for quite some time. Over the years, they have evolved and changed to meet the changing needs of both publishers and advertisers, but they are still a staple that most businesses – small single operator affiliate businesses and enormous multinational corporations, alike – employ to get the word out about their products and services. But since banner ads are staples, they’re...
Monday, July 25th, 2011 No Commented