The mobile vertical of Internet marketing has naturally become more and more popular over the last few years. This isn’t really very surprising either as practically everyone and their plumber has a cell phone. And with cell phone Internet speeds such as 3G/4G becoming more common, less-expensive and more available to everyone, it would practically be juvenile to ignore the potential of this particular vertical.
There have been studies done in regards to the differing traits and motivations of home/laptop Internet users and mobile Internet users. Namely that, a mobile Internet user who is searching for something is much more likely to be in the buy-it-now phase in lieu of the let-me-learn-and-research-about-this one prevalent among the home/laptop bunch. As online marketers, it’s obvious just how beneficial this frame of mind can be. It also alludes to the fact that — for mobile marketing — landing pages probably won’t need to be of the in-depth, multiple-page-spanning variety.
Looking ahead to 2012, it’s almost as if it has become a collective consensus that mobile marketing is here to stay. It’s not as if the world is suddenly going to all throw away their cell phones anytime soon, so barring some breaking news story about them definitively causing cancer and needing to all be destroyed post-haste, it’s probably safe to assume that it’s a safe, long-term vertical to get into.
And the possibilities are endless! The mobile vertical essentially encompasses the entire CPA marketing realm except in a smaller, mobile Internet form. Unlike most other verticals which are generally specific and focus in on certain niches, mobile offers can consist of practically anything. As long as it falls within the mobile pin submit or WAP (eg: specifically designed for mobile phones) mobile offer format, the skies really the limit.
You’re probably already aware of this, but to successfully make it as an affiliate marketer continuously in the long run, you need to not be afraid to mix it up a bit from time to time. You also can’t be scared of change, because changes happen often in this industry. Absolutely do not go about with the mindset of holding fast to the old guard and ignoring everything else until it’s blatantly obvious your opinion is the wrong one. You essentially need to be open and ready to embrace new ideas and trends within the industry at a moments notice — no matter where they may originate from or off-the-wall they may seem. Just look at all the people who scoffed at promoting offers via Facebook Ads when they first offered the option. Exactly.
Since we’re naturally striving to always stay ahead of the curve here at Wolf Storm Media, you can expect a diverse array of mobile offers that will only expand the deeper we get into 2012. We have all of the resources necessary for you to succeed in this vertical — all you need to do is ask. If you’re having trouble making any money at all in online marketing, don’t be afraid to try and get into running mobile offers because you’re scared that it will be too complicated or take too much time to become familiar with. There’s no if’s and’s or but’s about it: mobile offers and the mobile vertical as a whole is going to become a very big portion of this industry. It technically already has.
Knowledge is power. And since we offer all of our affiliates the opportunity to share in our team’s express and veteran level experience and knowledge… well, I suppose that means that we’re very powerful here at Wolf Storm Media. And we want to share this power with you freely. It’s quite literally there for the taking, you just have to take advantage of it.
As always though, if you’re unsure about which mobile offers to either start with or test out for further optimization, please don’t hesitate at all in contacting your Affiliate Manager for help. Not only can he help you choose what offers to run, but he can also give you some insight into how the offer may be run the most effectively and what can be done to fully optimize your specific campaign in particular as well.
Stay tuned next week for a Wolf Storm Media Top Offers feature here on the blog. Until next time — stay hungry and stay driven!