Writing Better Copy, Part 3: Landing a Great Landing Page Landing pages are an integral part of successful Internet marketing campaigns, and that means you should be carrying around an arsenal of ways to write effective landing page copy. Technically, any page on a website can be termed a landing page, since all “landing page” really refers to is the page a user “lands on” when they first visit a website. But for our purposes here,...

Writing good sales copy is more than just banging on keys to make sentences. And writing good copy is also more than just writing down a description of your product and assuming the product will sell itself. Think about it: even the largest corporations that currently have products in our houses every day (such as cleaning products, toiletries, and food), products they KNOW will sell because people need them, still put in the time and effort to...